There are numerous things that are crucial to catalog design. The cover page design and the design of your brochure's item pages all play important functions in designing a brochure that will bring in new consumers and sales.
None of the things mentioned above are more crucial than the type of paper you will choose to print your brochure on. The "feel" of your catalog is very important to your potential customers. The longer they have your brochure in their hands, the more item they will buy. In this short article I will review some of the lots of paper choices you need to print your catalog on.
First you need to decide if the cover will be the same paper as the rest of your brochure. Most of the times the cover will be of heavier weight then the interior pages.
2nd you will need to select layered or uncoated paper for printing your catalog. Layered paper is for the glossier designs and uncoated is more economical, but can still display your products well.
So you have 2 things to think about first, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my brochure?"
When you have addressed those two concerns the next choice is what the weight of the paper will be. Many catalogs choose 60, 70, or 80 lb. weights. It would be 60lb uncoated or coated, 70 lb. Uncoated or layered. 80 pound. Paper typically is just picked for 80 pound. Weight and above. Likewise, not all paper is measured by weight. Some is determined by density or "points".
Now the above is really over-simplified. There are other kinds of special paper you can pick from. There is textured paper, photographic paper, and other more costly paper to select from if you are offering a pricey or high-end item.
When picking the paper your catalog will be printed on, there are also other considerations. Such as the approach of printing you are going to pick.
You can pick uncoated or layered paper if you are going to have your brochure printed on a hot-set web press. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is absorbed into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on covered paper.
If your printer utilizes a sheet-fed press then you can pick from any of the high quality papers they have offered. The same chooses printers that do digital printing.
It will depend a lot on the printer you choose. You need to find out what kind of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you want to print your catalog on. Also ask your printer to recommend the various types of paper they think will be the best for your brochure.
Here is a list of a few of the kinds of paper your printer might have readily available for you to pick from or might be able to purchase for you.
Four things determine the quality of the paper, opacity, finish, ppi, and brightness. (Pounds per inch) Brightness affects the contrast and sparkle of the paper. It impacts how your text will stand apart on the pages of your catalog. Opacity is just how much your ink shows up from the back of the page. Your text and images from one page will be seen through onto another page that your consumer is trying to read if a paper is too opaque. The surface affects the feel of the pages and likewise how your images will look. The lower grade surfaces produce grainier images while high quality surfaces hone the look of your images.
Ask your printer to provide you with samples or swatch brochures and a price list for printing your brochure on the numerous types of paper prior to you decide. You understand what your spending plan is and paper is just one of the expenses you have to think about.
None of the things mentioned above are more essential than the type of paper you will pick to print your brochure on. In this article I will go over some of the many paper choices you have to print here your catalog on.
There is textured paper, photographic paper, and other more expensive paper to pick from if you are offering a high-end or expensive item.
If you are going to have your brochure printed on a hot-set web press, then you can choose covered or uncoated paper. You need to discover out what type of paper is available and you will want to see samples of the paper to get a better idea of which one you want to print your brochure on.